Download our new rate card (PDF)

Links to items below:
Download our rate card
Booking and artwork contacts
Advertising opportunities
Advertising Packages and Savings
Our advertising policy
Advertising costs, shapes & sizes
Advertising dates & deadlines
Special positions
Discounts
Artwork Specifications

Booking contact: Lisa Treen
Phone: (02) 8060 0662
Email: editorial@urbananimal.net

Advertising & Artwork
Email: info@urbananimal.net

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Platinum Advertising Package - A total of Four (4) Full Page Advertisements placed in each the March / June / September / December 2012 editions and receive Two (2) Free Quarter Page Advertisements to be placed within the edition of advertisers choice. Plus online Banner Advertising for 6 months
Plus online Banner Advertising for 6 months

Total Value $12,370.00 but your total spend $8,000.00

Gold Advertising Package - A total of Four (4) Half Page Advertisements placed in each the March / June / September / December 2012 editions and receive Two (2) Free Sixth Page Advertisements to be placed within the edition of advertisers choice.
Plus online Banner Advertising for 4 months

Total Value $8,800.00 but your total spend is $5,600.00

Gold Plus Advertising Package - A total of Four (4) Third Page Advertisements placed in each the March / June / September / December 2012 editions and receive One (1) Free Sixth Page Advertisement to be placed within the edition of advertisers choice.
Plus online Banner Advertising for 4 months

Total Value $5,900.00 but your total spend $3,840.00

Silver Advertising Package - - A total of (4) Quarter Page Advertisements placed in each the March / June / September / December 2012 editions and receive Two (2) Free Eighth Page Advertisements to be placed within the edition of advertisers choice.
Plus online Banner Advertising for three months

Total Value $4,740.00 but your total spend is $3,200.00

Online Banner Advertising on the Urban Animal Front page rotation**
12 months $600.00
6 months $450.00
3 months $300.00
All packages must be booked by February 05, 2012 to qualify. All packages will be given preference to be in the first half of Urban Animal's publications - except for the 'Free' ads which will be placed with consideration to space and layout. For a Right Hand Page Guaranteed position all packages will incur a 10% loading fee as per our normal RHP Guaranteed positions. All invoices are payable within 14 days on invoice - no exceptions and no further discounts will be applicable. Ads cannot be split ie: A booked Full Page Advertisement cannot be split into 4 x Quarter Page Advertisements etc.

**Urban Animal Front page rotation means that your banner ad will rotate with other banner advertisers.

Because of our cross-media strategy of a free print 'on-the-street' & online presence, our advertisers will benefit from a synergy that attracts the greatest possible reach to a well-educated and affluent audience. Our website at www.urbananimal.net, www.urbananimal.net.au & www.urbananimal.com www.urbananimal.com.au & the print magazine will be a great marketing mix for:

* Pet Food Manufacturers & Specialty Foods
* Pet Retailers and Pet Stores
* Healthcare & Nutrition Products
* Pet Toy & Specialty Products
* Veterinarians and Pet Health Providers
* Pet Boarding and Minding Services
* Pet Training/Exercise Services
* Pet Travel, Tourism and Transport
* Pet Grooming Services
* Animal Art & Photography
* Pet Fashion
* Pet Safety & Enclosures
* Pet Publications & Book Suppliers
* Pet Events & Entertainment
* Pet Insurance & Medical Plans
* Pet Accessories & Frivolities

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We do not accept ads from pet junk food products-foods that are unhealthy or of dubious quality or questionable ingredients.

We do not accept ads for products or practices that can harm, cause pain or injury to animals or negatively affect them. This would include shock collars, electronic containment fences and dangerous toys or other products.

We do not accept ads from breeders of animals for sale-the 95% of good breeders don't need to advertise as they have waiting lists while the 5% of backyard breeders or puppy mills would use us for their overstocks.

We will only accept ads from pet shops that sell live animals that we have personally visited and we believe on inspection conform to the highest standards of pet care, marketing, warranty and responsible pet ownership education.

We do not do 'advertorial'. We do not trade products for advertising, run competitions, feature products, services or otherwise exchange editorial coverage as either a reward or inducement for advertising. And we don't discount-all advertisers big and small are on the same rates.

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All ads appear in full colour in our tabloid size pages, printed on 65gsm LWC (light weight coated) paper (90gsm cover stock) by Hannan Print by heat set process. They also appear in full on our website embedded in all pages as PDFs.

Now being full colour gloss, cover-to-cover and Quatro (A4 magazine size) we have achieved an economy of scale and more cost-effective printing rates which allow us to pass on savings to our ad clients. Due to our increased number of advertisers, no discounts, side deals or distressed ad rates, we are happy to offer the following::

Advertising Rates & Size	Casual Rate	3+ Insertions	4+ Insertions
Full Page 210mm wide x 285mm high include additional 5mm bleed	$2500	$2250	$2000
Half Page • Vertical 105mm wide x 275mm high • Horizontal 200mm wide x 137.5mm high	$1750	$1575	$1400
Third Page • Vertical 52.5mm wide x 275mm high • Horizontal 200mm wide x 90mm high	$1200	$1080	$960
Quarter Page • Vertical 100mm wide x 137mm high • Horizontal 200mm wide x 68mm high	$960	$880	$800
Sixth Page Horizontal only 100mm wide x 90mm high	$700	$630	$560
Eighth Page (only appears in Barket Place) Horizontal only 100mm wide x 68mm high	$300	N/A	$240

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Barket-Place is our new initiative for smaller advertisers who still want bang for their buck. New advertisers get an automatic 20% savings for our 8th page ads (Horizontal only 100mm wide x 68mm high. For just $300 (a savings of $75.00) you get great positing for customers looking for local and nationally available products. Whether you're a local vet, groomer, boarding facility or pet care professional, Barket-Place offers you visibility and affordability. Call (02) 8060 0662 to talk about your booking or concept now. Space is strictly limited. Email your booking and art to info@urbananimal.net.

Do you need help with art and/or a logo? We can help you get your art together in a timely and cost effective way. Ask us and we can help you organise a professional looking ad.

Barket Place Sample (PDF) (HTML)

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* Back Cover -- Full Colour Only Gloss 90GSM stock--$4000
* Inside Front Cover -- Full Colour Only Gloss 90GSM stock--$3000
* Inside Back Cover - Full Colour Gloss 90GSM Stock --$3000
* Right Hand Page Guarantee (Subject to Availability) -- 10% Loading
* We can do inserts but need full details of weight and amounts
* We don't usually do promotional giveaways but call us for your pitch

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As well as our special Advertising packages we can offer these discounts:
10% for 3 or more insertions (applied from third insertion, credited back to first)
20% for 4 or more insertions (applied from fourth insertion, credited back to previous three)

10% discount for registered charities, rescue, rehoming or rehabilitation organizations

Ad Agencies: : Commission to accredited agencies of 10% for originating booking-applied only to net amount (after GST & insertion discount)
Terms: All advertising must be paid, with art, unless credit arrangements have been previously approved. Discounts only apply with prepayment or within 30 days on credit accounts. For agencies, payment terms must be guaranteed in advance at time of booking as 45 days or under from publication date before commission and discount can be credited. Otherwise, commission and client discount can be paid back to agency after timely payment is made.
All prices above include GST
As you can see, we have a range of prices in this tabloid sized publication, making your ad twice as large as an equivalent A4 size magazine and with a massive readership since Urban Animal is free, distributed at pet places.
We are using professional journalists and content, are not using 'advertorial' as an inducement or reward for advertising and are keeping the magazine clean from influence, with no ads from breeders, pet junk food or harmful products.

20% for 4 or more insertions (applied from fourth insertion, credited back to previous three)
10% discount for registered charities, rescue, rehoming or rehabilitation organizations

Terms: All advertising must be paid, with art, unless credit arrangements have been previously approved. Discounts only apply with prepayment or within 30 days on credit accounts. For agencies, payment terms must be guaranteed in advance at time of booking as 45 days or under from publication date before commission and discount can be credited. Otherwise, commission and client discount can be paid back to agency after timely payment is made.
All prices above include GST
We are using professional journalists and content, are not using 'advertorial' as an inducement or reward for advertising and are keeping the magazine clean from influence, with no ads from breeders, pet junk food or harmful products.

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Electronic Art Requirements

All artwork must be supplied as per the exact sizes above.
We only accept digital material - All images are to be 300DPI high resolution, CMYK, JPEG or PDF ONLY.
Fonts must be included, embedded or outlined if a PDF is supplied.

Absolutely NO Microsoft Word or Powerpoint files please JPEG or PDF ONLY.
Stuck for an ad or a change to existing art? We can recommend cost-effective independent graphic artists or designers to service your needs.
Crop marks and 5mm of bleed around display (Full Page) advertisments.

Delivery Formats

Artwork can be delivered in the following ways:

Email (info@urbananimal.net)
Please name your attachments so they are easily identified
(eg. "brandname_issue #".jpg)
Large emailed ads can be sent 10 MB Via YouSentIt
Go to https://www.yousendit.com/ to send large files and use the email address info@urbananimal.net.

You can also upload files through Dropbox www.dropbox.com and this is a free service.
Please send a follow up email to us to ensure delivery to info@urbananimal.net.

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